Senior Conversion Optimization Executive

Description:

We are looking for a Senior Conversion Optimisation Executive to join our Marketing team in Dublin.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission aligned.

Are you our next star player?

Making customer journeys as simple and effective as possible is a critical part of digital marketing. Optimising journeys can have a huge impact on the success of digital marketing activity.

The Sr. Conversion Optimisation Executive will have responsibility for optimising customer journeys from digital marketing content to the Betfair websites across all international regions and products. With a particular focus on new customer acquisition, the successful candidate will apply test and learn methodologies to landing pages, driving up conversion metrics over time.

Why We Need You

The successful candidate will need to work very closely with all members of the Digital Performance team as well as the wider Marketing function to ensure that testing plans are understood and agreed. Taking the results from these tests, compiling the insights and using them to make data driven decisions will form the basis of the role day-to-day.

Key Responsibilities Include
 

• To be recognised as the subject matter expert for the marketing conversion funnel.
• Execute all marketing A/B testing throughout the customer journey
• Deliver insights into customer journeys, identifying pain points and detailing user drop off points.
• Drive performance making CRO recommendations
• Create and maintain a Marketing Metrics Dashboard to provide conversion visibility to the business.
• Working with stakeholders to develop a close working relationship make recommendations for marketing optimisations and tools where relevant
   

Who We're Looking For

Ideally you will have experience within a similar role and possess a passion for the brand. You must have a strong knowledge of the marketing KPIs upon which business decisions are based and a good understanding of how other divisional teams operate. Experience within a marketing function is desirable.

Behavioural Competencies
 

• Business Insights: has a nose for business, uses insights to impact commercial drivers
• Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
• Collaborates: is a team player - works with others across the organisation to get things done
• Passion for Players: Thinks about our players 24/7, and puts them at the heart of all that we do
• Naturally inquisitive mind-set: Wants to understand behaviour, look for patterns, find new problems/solutions.
   

Technical Competencies
 

• Must have competent skill level with: Google Analytics & Excel and User research design
• Prefer experience with: AB Testing Tools (Maxymiser, Optimizely, Optimise 360 or other) and CMS experience using HTML & CSS