Description:
We are currently seeking an experienced Marketing Executive to join the team to execute the marketing strategy for the company. This a unique opportunity to become a key member of the Marketing Team in a growing, profitable, international technology company. The successful candidate will be creative, pro-active, and enthusiastic in addition to being able to clearly demonstrate ability and previous success in similar roles.
Your responsibilities:
- Track, analyse and improve website traffic flow, bounce, and conversion rates and ensure SEO strategies are implemented / executed.
- Create and execute lead nurturing strategies.
- Contribute to the management of our evolving social media strategy and run social media channels (e.g., LinkedIn, twitter, Instagram)
- Work closely with the marketing team to design marketing materials.
- Write and proofread marketing copy.
- Manage & produce creative content, including videos, blogs, press releases, webinars, case studies and social posts.
- Producing crisp, SEO friendly copy for website pages, landing pages, ads, emails and video content.
- Manage regular email marketing campaigns.
- Work closely with other members of the Marketing Team to meet deadlines, especially our graphic designers and web developers.
- Ensure adherence to company policies and compliance standards.
- Other duties as assigned.
Your profile:
- 3rd level degree in Marketing - Bachelors or equivalent in Advertising, Marketing, Media, Digital or related field.
- 3 years’ experience in a B2B Marketing role with digital marketing experience.
- Experience creating long form content
- Experience in a Marketing role in the software industry is desirable.
- Excellent written and spoken English with strong attention to detail.
- Strong working knowledge of SEO, Marketing Automation and CRM software.
- Experience working with social media planning and monitoring tools.
- Web analytics experience, ideally Google Analytics.
- Strong ability to work collaboratively and incorporate input from international stakeholders.
- Ability to think outside of the box and create new ideas and concepts.
- Strong written and verbal communication skills.
- Eligible to work in Ireland with fluent written and verbal English.