Description:
The Panel is engaged to source a Senior Marketing Manager (permanent role), on behalf of a reputable Global Fund Manager in Dublin city centre.
- Create and own the strategic and annual segment marketing service lines (Funds and Capital Markets).
- Create, build and promote high-quality, multi-channel campaigns.
- Monitor industry and market news and current affairs.
- Build out segment personas, value propositions and customer experience.
- Define market and customer segmentation to enable appropriate segment led propositions development.
- Assist the team with PR and 3rd party events/webinar activities.
- Measure and report on the impact of marketing activities to maximize ROI.
- Maintain an oversight of competitor positioning and building out battle cards.
- Work with internal teams and agencies to create and manage PR opportunities
The Candidate
- Knowledge of funds and capital markets sectors highly desired
- 5+ years’ marketing experience in a similar role in a financial services business
- Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM, CMS, Google Analytics, marketing automation and email software.
- Experience producing thought leadership content
- Ability to work autonomously and prioritise work