Description:
Being part of the Go-To-Market Team, you will head up the security and expansion of CHG-MERIDIAN's market position in line with the overall corporate strategy objectives, Group Marketing goals, and budget.
Being a fundamental part of the Group Marketing department in fulfilling its responsibilities regarding Digital Channel Strategy, Website Management, Technology Stack Ownership, Technology Integration, Performance Analytics, and collaboration with cross-functional teams.
Your responsibilities
- Digital Channel Strategy: You will develop and implement comprehensive digital marketing strategies across various Group channels, including but not limited to SEO, SEM, SEA, email marketing, social media, display advertising, affiliate marketing, and setting guidelines for regional channels.
- Website Management: You will oversee the development, maintenance, and optimization of the global company website, ensuring a seamless user experience, mobile-friendliness, and effective lead conversion.
- Technology Stack Ownership: Assuming the ownership of the marketing technology (Martech) stack, including the website, marketing automation tools, CRM integration as it relates to marketing, marketing effectiveness tools, analytics platforms, and other relevant digital marketing software.
- Technology Integration: By identifying and implementing current marketing technologies and tools in alignment with the regional markets, IT, and regulatory requirements. You will adapt and expand the future technology marketing landscape (e.g. AI) by continually evolving the scope to enhance efficiency, scalability, and overall marketing performance.
- Performance Analytics: Working in collaboration with the Marketing Data Analyst, establishing KPIs, and regularly analyzing the performance of all digital marketing initiatives. Provide actionable insights and recommendations to optimize campaigns, improve user experience, and enhance demand capture and lead generation.
- Collaboration: With cross-functional teams, such as Sales, IT, Regulatory, Product Design, P&C, Marketing Activation, and regional Marketing stakeholders to align marketing efforts with broader business objectives.
Desired skillset
- Minimum 8 years of proven experience in digital B2B marketing or e-commerce marketing roles.
- Bachelor's degree in marketing, Business, or a related field.
- Demonstrated success in developing and executing digital marketing strategies that drive measurable results and business growth.
- Strong analytical skills with the ability to interpret data and trends to inform decision-making.
- In-depth knowledge of marketing automation platforms, CRM systems (e.g. MS Dynamics), web analytics tools (e.g. E-Tracker), and other digital marketing technologies.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Self-driven, innovative, and adaptable, with a strong sense of ownership and accountability.
- Passion for delivering exceptional Marketing experiences and a keen eye for detail.
- Fluent German and English language skills