Senior Marketing Specialist

Description:

My client, Hygeia Garden Care is 85 years in business with an established market position in Ireland and is currently embarking on an ambitious growth strategy. Their own manufacturing of market leading home & garden care products under the brands Mosgo, Hytrol, Greenforce & Gouldings is complemented with agencies from companies such as Sutton’s Seeds, Thompon & Morgan Seeds, Johnsons Lawn Seed and others. Hygeia Garden Care is experiencing very strong growth in Ireland, the UK and Europe.

Responsibilities

• Implementation of marketing initiatives and promotions as outlined by the existing Marketing Manager.
• Packaging artwork updates and amends as required.
• Maintaining an existing Training & Development portal for staff.
• Implement and monitor effectiveness of marketing initiatives, including advertising, website development, update the marketing tools.
• Building and maintaining relationships with retailer partners and supporting them with content as required.
• Maximising profits and identifying potential savings to drive ROI.
• Updating annual product catalogue.
• Supporting and guiding junior marketing executive and allocating them tasks regularly.
• Monthly reporting required.

Skills / Qualifications

• Experience in product/brand marketing.
• Experience working with the latest web and mobile production standards and practices, social media tools and platforms a plus.
• Good understanding of Microsoft Office and Canva.
• Experience in website content writing, maintenance and updating, SEO.
• Demonstrated experience managing the development of marketing campaigns, digital products, technologies, and experiences.