Senior Product Manager

Description:

The role is ideally based in Dublin or surrounding counties. Some international travel is required, mainly to UK.

Role/Responsibilities:

·Lead the marketing strategy and execution across the OTC brands.

·Conduct consumer-based behaviour and attitudinal research to gather insights and power effective campaign creative.

·Build annual brand/division marketing plans and budgets.

·Launch new campaigns, products and ranges to the Irish, UK and International markets.

·Understand the landscape from trend and regulatory perspective for TV and Radio across each portfolio and work with counterparts in marketing and medical to ensure that the campaigns are fully compliant with appropriate guidelines/regs.

·Lead tissue sessions with ATL agencies ensuring clear and effective briefs for creative, impactful campaigns.

·Evaluate pitch sessions and ensure our client awards the body of work to the right provider.

·Manage the agency relationship to ensure they are on brief and are delivering the best possible creative, media plans and value for our client.

·Manage marketing budget effectively to optimise investment across the calendar year.

·Work and align with Head of Sales and Sales Managers to support distribution and revenue objectives.

·Collaborate with the Digital Marketing and Social Media Managers to deliver multi-channel campaigns.

·Collaborate and support other Product Managers in new DTC approaches with best practice training and advice.

·Work with our NPD department to support product pipeline developments and optimisation.

·Monitor competitor activity and adjust plans accordingly.

·Provide reporting and updates to the Marketing Director and CEO.