Description:
We are looking for an experienced product marketing leader with high sales acumen and storytelling abilities. Someone strategic that understands the big picture. A great communicator with the talent to simplify complex products into sharp value-driven narratives that resonate. Someone able to lead projects and collaborate with cross-functional teams. Someone that knows how to execute and deliver quickly without getting overwhelmed.
Responsibilities
- Messaging - Develop sharp product positioning and messaging and effectively communicate the value proposition of our products to target audiences.
- Enablement - Craft and maintain high-quality sales enablement material and train the sales teams on using it
- Collaborate with product management and CS teams to conduct market research, customer insights, and competitive analysis to inform product strategy and market opportunities.
- Create and execute product launches, including marketing collateral, website and promotional activities.
- Develop and manage customer-facing marketing campaigns to drive product awareness and drive engagement.
- Create ROI models and helps sales build business cases for prospects to drive sales
- Lead customer-facing events and webinars to showcase product features and benefits to prospects and customers.
- Brief industry analysts
Skills Required
- Minimum 5 years of experience in product marketing working with sales and product teams
- Deep understanding of B2B SaaS products.
- Excellent storytelling skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Technical skills and an ability to understand the product at a PM level
- Results-oriented mindset with a focus on driving business impact and achieving measurable goals.
- A good speaker with the ability to articulate and inspire