Description:
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission-aligned.
Are you our next star player?
Betfair International are looking for a results-driven SEO Executive to join our Search marketing team and help us continue delivering an increasingly stronger organic online presence for our global websites. You will contribute to our current and future strategy by analysing, evaluating & identifying opportunities, scalable website improvements and quick SEO wins.
Why we need you:
- Helping develop and deliver an SEO strategy that maximises market visibility and new player acquisition
- Auditing, analysing and highlighting key issues affecting organic performance across Betfair’s Sports & Gaming websites in a number of key regions inc. Italy, Spain, Brazil & Colombia. This role will have a particular focus on the Betfair Gaming website.
- Work with the Commercial & Martech team to deliver a technical roadmap for continual improvements to the website.
- Maintaining a data-led approach to international optimisation, focusing on keywords and opportunities that will drive the biggest business impact.
- Conducting competitor and gap analysis will be expected, as well as staying up to date on SEO trends, best practices, technical updates and other important news in the search world.
Who we’re looking for:
- In-depth understanding of user journeys and audience research.
- Strategic thinker with strong knowledge of digital marketing and data.
- 2+ years well-rounded background in SEO, including on-page, off-site, and technical SEO and content marketing strategies.
- Strong technical SEO knowledge, including conducting site audits and website migrations, resolution of crawl and indexation issues, sitemap optimisation, etc
- Gaming experience and/or Spanish language an advantage
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus.
Your package will include:
- health and dental insurance for you, your partner and your children (if you all live at the same address)
- a personal interest allowance to let you learn something new or pursue a hobby
- the option to join our company pension scheme
- looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- in-house training and development to develop your skills, progressing your career
- access to an onsite gym.