Shop Marketing Specialist

Description:

We are currently working with a global supplier of parts and products to a wide range of industries, including the trades, automotive, and construction sectors. Based on a commitment to excellent service and professionalism, this company has seen impressive growth within Ireland and across international markets.

Above all, our client values its people, and strives to foster a culture that is supportive and enjoyable.

Not content with being a market leader across many countries, this company continues to expand and is currently seeking to make the key hire of a Shop Marketing Specialist. In this position, your main responsibility will be to create and execute a wide range of campaigns across various channels in order to support the achievement of organisational objectives. As a successful candidate, you should be proactive and have the ability to generate new ideas for customer recruitment and retention campaigns. Strong multitasking skills are essential for managing multiple tasks efficiently. Additionally, you will be expected to contribute to the smooth operations of the Shop network and support the Head of Shops in implementing key projects and strategy initiatives at both the head office and Shop network levels.

Responsibilities:

• Develop and execute shop campaigns and initiatives to effectively achieve the shop's objectives and goals.
• Coordinate and manage marketing materials and communication for the launch of new shops, ensuring a successful introduction to the market.
• Plan and organise engaging shop open days, complete with customer invitations, captivating product demonstrations, and promotional giveaways.
• Create, revise, and enhance compelling content for promotional materials used in shop campaigns, capturing the attention and interest of the target audience.
• Generate regular reports detailing the outcomes of campaigns and evaluate key performance indicators (KPIs) to measure their effectiveness.
• Perform daily administrative duties to ensure seamless coordination and smooth functioning of the department's activities.

Requirements:

• Strongly preferred: Bachelor's degree or completed studies in marketing, business, or a related field.
• Proven experience in developing and managing creative and captivating marketing campaigns.
• Exposure to content management, creation, and implementation of key campaign activities will be an advantage.
• Familiarity with monitoring and reviewing campaign performance and proposing enhancements is desirable.
• Excellent communication and interpersonal skills with meticulous attention to detail and a mindset focused on continuous improvement.
• Possession of a valid driver's license and willingness to travel when required.