Description:
A close connection of mine who has been with the Business a number of years said “ Denis, with an organisation of our size there are processes to follow which can be a little frustrating as we have to align strategy with the UK but the positives far outweigh this- the investment in marketing campaigns, our brands; the activations in place means that I am constantly learning and opportunities always arise to move on to different brands, indeed to move in to different roles and there is a genuine and overall collaborative culture in place."
Key Responsibilities :
Excellent Strategy & Execution
- Develop actionable shopper insights that drive behaviour and are placed at the heart of everything we do.
- Create a winning Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.
- Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.
- Develop and execute transformative engagement at the point of purchase through best-in-class POS suite
Creating Strategic partnerships with Key retailers
- Build strong “Go To” relationships with key retailer marketing and trading teams
- Expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, driving sales of your brand portfolio.
- Develop proposals for specific Category driving Retailer Shopper Marketing Programmes.
· Understand the individual, customer requirements & complexities for activation.
Operational/Planning/Collaboration
- Ensure the Shopper Marketing plans are aligned to the brand objectives and customer priorities across the year.
- Lead in conjunction with consumer marketing teams and National Account Managers to develop tailored shopper marketing plans for key customers.
- Managing collaborative creative agency relationships, through inspirational briefs, holding them accountable for deliverables and within budget.
- Work closely with Retail Execution & NAM’s to ensure all in-store activations land successfully on time in full as planned.
- Full management of the Shopper Marketing Budget.
- Ensuring any SM plans have a positive return on investment and deliver tangible results with sales/penetration uplifts.
- Reviewing and analysing results with pre-set targets to identify which and where to spend our SM budget