Social Media Coordinator

Description:

Role Purpose

• Execute social media and blog strategy through competitive research, benchmarking, messaging and audience identification
• Generate, edit, publish and share engaging daily value-add and useful content (original text, blog write ups, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for the brand.
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate cross team to support multiple markets in EMEA and ensure social media is integrated with commercial objectives and marketing plans.
• Work alongside with content producer to bring to life innovative social-first creative ideas for campaigns, as well as ‘always-on’ social.

Requirements

• Excellent communication and interpersonal skills with a strategic multi-channel strategy
• Proven track record of improving brand reputation, reach and positive sentiment
• Experience in B2B social media that reflects brand tone of voice and resonates with our communities
• Excellent copy writing, editing (photo/video/text)
• Demonstrable social channel experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, SEO and deep understanding of social media landscape including algorithms, platform (existing and emerging), challenges and opportunities.
• Experience creating multimedia content
• Knowledge of online marketing and good understanding of major marketing channel
• Positive attitude, keen eye for detail, ability to learn company tools
• Good ability to work in a matrix organisation with excellent problem-solving skills
• Customer oriented with good multitasking and organisational ability
• Fluency in English.