Trade Marketing Executive

 

Description:

About the Role: As a Trade Marketing Executive, you will play a crucial role in our Trade Marketing Team, reporting directly to the Cycle Planning Manager. Your mission will be to support the implementation of a comprehensive program of activation initiatives across all trade channels, both online and offline. You'll be responsible for co-creating, planning, and executing a full suite of marketing strategies that drive outstanding shopper experiences.

 

Principal Accountabilities

 

  • Support Shopper Experiences: Assist in delivering exceptional shopper experiences for Tob Max products across all identified retail channels in the UK & Ireland.
  • Omni-Channel Activation: Develop and implement an omni-channel shopper activation plan, maximizing brand exposure and shopper touch points through events and targeted outlets.
  • Trade Engagement Platform Management: Oversee the Ignite platform, including e-commerce functionality, trade partner programs, communications, and brand advocacy.
  • Rewards Program Management: Manage the Ignite rewards program, set targets, handle cyclical reporting, and resolve customer queries.
  • Customer Communications: Develop and implement regular communications regarding Ignite rewards, ensuring accurate portfolio and pricing on e-commerce pages.
  • Analysis and Reporting: Analyze activation plans and expenditure, monitor competitor activities, and recommend innovative solutions to enhance shopper activation.

 

 

Skills and Experience Required

 

  • Experience of successful delivery of omni-channel consumer activation via the trade and direct to shoppers with a proven track record of external customer management.
  • An understanding of the roles of different media across the marketing mix including digital marketing and ecommerce management, with proven experience of working with activation agencies.
  • Excellent analytical skills with the ability to create targets, understand performance and deliver insights taken from raw sales data.
  • Strong influencing and stakeholder management skills in a complex matrix organisation.
  • Able to demonstrate an entrepreneurial, growth mindset, with the ability to be proactive, confident and self-motivated and prepared to challenge conventional thinking.

Organization Imperial Brands PLC
Industry Marketing
Occupational Category Trade Marketing Executive
Job Location Dublin,Ireland
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2025-03-17 2:50 pm
Expires on 2025-05-01