Description:
At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.
Strategic Purpose: Seeking a talented crypto native Weekend Social Media Manager to join our team. This individual will oversee daily social media output for a variety of crypto clients from major L1s, DeFi protocols, NFT launchpads, and other niches within crypto on the weekends. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, meme machine, crypto literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the crypto communities of our clients.
Duties:
- Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
- Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
- Write posts that are accurate, clear, concise, and engaging for a variety of clients
- Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content
- Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
- Oversee and implement on a range of Social Media Manager duties
- Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
- Ideate, create, and post compelling Instagram Stories
- Ideate, create, and post compelling TikTok content
- Ideate, create, and post compelling Twitter threads
- Set up and host Twitter Spaces and Instagram Live events
- Live tweet events and Twitter Spaces
- Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
- Self-copy edit at a high level
- Assess social media analytics and make pivots based on data
- Have a pulse of the crypto markets and what sentiment is like throughout the day
- Schedule out evergreen content and identify what solid evergreen content is
- Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements
- Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
- Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
- Chime into conversations in your client’s voice
- Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share